Digital Marketing Director

Thailand  |  Bangkok - Khlong Toei¬†

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Responsibilities / Introduction

Key Responsibilities:

  1. Develop, Execute, and Monitor Digital Co-marketing Activities
    • Work closely with the digital marketing team and sales team of the client, and support brand development and promotional activities.
    • Develop and execute annual/seasonal co-marketing and co-promotional plan, and support sales team in the negotiation of co-marketing programs and preparation for business meetings and marketing updates.
    • Manage channel marketing budget and expenses including forecast accuracy.
    • Lead new product launch efforts in the retailers.
    • Provide co-marketing activity reports, and analyze ROI on all executed activities.
  2. Manage Product Information in the retailer’s website
    • Plan and manage digital contents delivery to the retailer’s website, mainly providing product information, digital assets, and material requested by the retailers.
    • Manage requests by the specific retailers related to the contents in the retailer’s website, working closely with internal teams of the clients and the headquarters.
    • Identify opportunities in improving the current product contents delivery process of the client, and provide recommendation to the client and headquarters.
    • Improve exposure of the client’s brand and products in the retailer’s website through internal search optimization and negotiation for placement in the retailer’s website.
    • Monitor and analyze competitive activities within the retailer’s website, mainly product visibility, co-marketing, and co-promotion.
  3. Generate Consumer Reviews
    • Generate ideas to increase consumer reviews in the retailer website, develop an action plan, and execute the planned activities.
    • Find retailer specific review programs such as invitation only review program based on the retailer membership, negotiate the better deal, and execute the activities.
    • Design promotion plans to generate consumer review, considering the local regulation, and execute the plan.




Job Requirement:

Qualification & Experience

  • Bachelor's or Master's degree.
  • 8~10 years of experience in Digital marketing manager and channel marketing manager and working with national/regional major home appliance retailers
  • Strong understanding of the distribution channels for the home appliance industry, digital marketing, product contents management, and e-commerce..
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
  • Excellent communication, negotiation, and organization skills
  • Proactive to identify opportunities and issues, and embraces accountability
  • Ability to multitask, manage, prioritize and produce results quickly and keen to learn
  • Good business level of English communication



Digital Marketing Director

Thailand  |