Sales Manager

Thailand  |  Bangkok - Khlong Toei 

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Responsibilities / Introduction

Sales Target

Achieve sales target, profitability goals and MBO in the assigned territory by:-

  • Providing an annual sales plan in addition to quarterly updates, revisions and modifications for the plan
  • Establishing annual and monthly sales objectives in coordination with the sales plan
  • Analyzing sales performance, setting sales targets for team and performing sales forecast
  • Designing and implementing sales strategies to grow different customer segments
  • Allocating sales personnel to geographical and customer segments to drive uptakes and market access
  • Work with qualified contracts to drive more cases
  • Engage newly certified as well as inactive doctors (GPs & Orthos) in driving utilization rates in assigned territory.
  • Establishing a strong relationship with KOL/KDM; existing and new customers


Sales Processes

Manage and implement sales processes and applying internally developed sales framework to improve efficiency and effectiveness by:-

  • Implementing company’s sales methodology and framework
  • Use of to track and manage AT’s database of clients
  • Manage and consistently review sales processes for the improvement of sales personnel’s sales and activity performance


Product knowledge

Maintain a high level of product knowledge and competence in Dental and/or Orthodontic medical equipment by:-

  • Attending and participating in trade conventions, seminars and exhibitions
  • Pro-actively keeping up and ahead of marketing and sales literature


People development

Manage and develop Sales team by:-

  • Supervising sales representatives to develop customer account plans and monitor their performance
  • Providing ongoing training to sales team to better their selling skills
  • Coach and mentor team members as well as groom potential talents
  • Establish quantitative and qualitative KPIs to measure staff performance and drive improvements



To oversee administrative, budgetary and financial functions by:-

  • Managing budget assigned to sales team and be accountable to justify ROI
  • Adhering to all company policies, procedures and business ethics requirements and ensuring that they are communicated to and implemented within the team



Participate in the development of marketing plans and activities by:-

  • Assisting to develop marketing campaigns to drive sales
  • Monitoring competitor activities to capture market shares as well as driving access
  • Maintain current knowledge of competitive business strategies and product pipeline and incorporating them into sales plan and strategies





  • A degree in sales, marketing or a related science discipline would be an advantage.
  • At least 10 years’ sales experience with preferable 3 years in a managerial capacity
  • Medical, orthodontic, and/or dental sales and/or marketing experience preferred
  • Computer knowledge is required



Sales Manager

Thailand  |