Digital 2020 report revealed more than 4.5 billion people now use the internet, with social media users have passed the 3.8 billion mark. Nearly 60 percent of the world’s population is already online, and the latest trend suggests that more than half of the world’s total population will use social media by the mid-year. From this number, we can learn that there remains a significant number (approximately 3 billion) of individuals who are out of social media radar.
What about you? Are you a social media user or are you planning to create one? If you are a social media user or are planning to build your media presence now, that’s good because social media is considered as one of top considerations for a hiring decision.
Why should you have a social media presence?
According to SHRM survey, 84 percent of companies already use social media for hiring, and 9 percent of those who haven’t started are planning to do so in the following years. Hiring managers are also counting social media as their final decision, with over one-third (36 percent) of organisations have disqualified a job candidate because of concerning information found on their public social media profile or through an online search.
Another survey by CareerBuilder revealed that 70 percent of employers check social media profiles candidates before and/or after calling them for an interview. Meanwhile, 57 percent of respondents cited being less likely to interview a candidate with no online presence and 54 percent failing to hire a candidate for some reasons.
What professional really think about “having no social media footage”
Supporting the study above, Stefan Lilienkamp, a managing partner at Clarus Eastern Europe Ltd, told Talentvis that for normal jobs, social media presence is not mandatory but existing social media are regularly checked by recruiters. When you post something that might not please recruiters, there might be a red flag that prevents you from getting the job. While this might not be fair for you, added Lilienkamp, you have the choice to make your profile public or to keep it private for your real friends.
In some cases, social media is considered as mandatory for those who apply for jobs that require social media interaction such as sales, marketing, or advertising. A sales manager with no active LinkedIn is very likely and has definitely a large competitive disadvantage against somebody with similar experiences but with an active profile. Therefore, if you want to be considered as a competitive hire, investing in social media presence will give so much advantage and might help you stand out from the crowd.
Lastly, Lilienkamp advised, “It is not enough to have social media accounts without friends, followers, and news from your side. At LinkedIn and Facebook, I strongly recommend joining professional groups and participating in relevant discussions.”