Senior Brand Manager

Singapore  |  West

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Responsibilities

  1. Brand management of brands.
  2. To oversee and lead Brand Executives 
  3. To jointly manage the brand health of all brands, including P&L and all cost-related matters.  Track and manage overall and individual brand’s DME, maximizing ROI, as well as achieving targeted P&L for all brands.
  4. To develop and manage integrated marketing plans for all brands to ensure the brands gain sufficient exposure through Marketing/PR/Social Marketing activations and events.
  5. To plan, implement and monitor the effective and timely execution of all brand plans and marketing activities to achieve brand sales and market share objectives.
  6. To engage, work and coordinate with advertising, media and PR agencies to conceptualize and execute effective through-the-line communication plans to support and build brand awareness and equity.
  7. To work and coordinate with internal stakeholders and/or external parties to ensure effective and timely execution of consumer promotions and events.
  8. To engage and work with Regional teams (i.e. Regional Brand Development and Regional R&D) on NPD and innovations to ensure timely rollout of new product launches for assigned brands.
  9. To assist in the implementation of new brand initiatives/launches by working with relevant internal stakeholders to ensure launch timelines are on track and met.
  10. To monitor and analyze the brand/SKU/NPD sales and distribution trends.
  11. To work with Research Manager and research agencies on various research projects as required (e.g. tracking studies, qualitative/quantitative tests, etc).
  12. Any other task assigned by the Management.

Requirement

  • Bachelor's Degree in Marketing
  • Minimum 6 years of FMCG Brand Management experience 

CONTACT PERSON

Tan Zhen Hui, Brian | R1434728

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