Press & Media

Harnessing Video Ads to Attract Best Talent

Are you wondering why it is so difficult to attract the best talents to apply for your job openings? Despite the great offers and perks you list in the job ads, it seems like people are not aware of your company’s prospects in the business. If you face such issues, the problem does not lie in your messaging communication, but the method in reaching out to your audience.

Considering the growing trend of social hiring, creating your own company video ads should be your next hiring strategy. The increasing popularity of Youtube enables companies to post videos to showcase workplace culture and demonstrate how it looks like to be a part of the vivacious team.

Using video ads, you can leverage the power of ‘show, don’t tell’ mantra and let people gain more information about your organisation. Additionally, posting recruitment video on Youtube will give your potential candidates better vision about how your company works. If you want to notch your recruitment process to the next level by creating video ads, here are several elements that you should pay attention:

Develop a concept

Developing a recruitment video does not mean that you have to fill the video with dull sentences of available job openings and requirements. To create a well-made video ads that will intrigue people’s interests, you need to sketch out a concept primarily.

Do you want to make it formal or informal? Serious or casual? Bring out something unique and different that will make your business distinctive from other competitors. If you are successful developing an exceptional concept, your chances to get qualified talents will increase as well.

Give a sneak peek of daily activities

Video ads can be a great medium to showcase your office environment. One of the most common curiosity driving factor for job seekers is, ‘How does it look like to work for the company?’ Therefore, you should be able to include footage that shows best angle of the office and workspace.

Do not make it look as if it's scripted. Instead, make it look as normal as possible. You need to show how co-workers interact with each other in their daily activities, how the directional meeting looks like, and also how employees spend their spare time having fun in the recreational room. This will greatly help talents to gauge if the company culture suits their individual working style or not.

Include employee testimonials

You might talk great about your company, but without any supporting proofs, people will not turn their attention to you. Including current employee testimonials in the video ads could be an effective method to convince talents about seeking great career advancement opportunities and business prospects working for your brand.

Ask your employees to share their opinions about working at the company as well on social media platform, provide feedback on the experience they gain working with the organisation.  

Make it brief and informative

Pay attention to the duration of the video ads. Too short video ads will not give you enough time to discuss about your company features. However, making the video too long will not help either.

Hence, take enough time to explain crucial things without losing the talents’ interests along the way. Include most important information about your company in the video, such as company website, email, social media, and contact person.

In this fast-paced globalisation era, images tell everything quicker (and better) than words. When it comes to employee recruitment, posting job ads in conventional media such as newspapers, radio, or television is no longer enough to draw people’s attention. Hiring managers need to take more creative approach towards recruitment by effectively using video job ads as one of the mediums.

Next read: How to Recruit and Find Talent on Facebook?

Next read: Top 10 Factors to Ensure On-The-Job Employee Happiness